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Non-technical founder building FreshPlate — a meal-planning app for busy parents. Using Cursor to ship v1 myself. Keep explanations plain; I'm learning as I go.
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Ship in 6 weeks: weekly meal plan, grocery list export, save up to 5 favorite recipes. Skip social sharing, photos, and nutrition tracking until after first paying users.
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Testing: 'Dinner decided by Sunday' vs 'Stop staring at the fridge at 6pm.' Audience is working parents. Tone should feel helpful, not preachy. Subhead under 12 words.
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Parent aged 32–45 with two kids, shops at Trader Joe's or Costco, dreads Sunday meal planning. Will pay $9/mo if it saves 2+ hours a week. Not targeting chefs or fitness people yet.
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14-day free trial, then $9/mo or $79/yr. No enterprise tier yet. Competitors charge $8–12/mo. Need simple Stripe checkout — ask Cursor to keep payment setup beginner-friendly.
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Sound warm, practical, and slightly funny — like a friend who's good at leftovers. Never say 'synergy' or 'leverage.' Use 'you' not 'users.' Don't guilt parents about takeout.
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After signup: welcome → household size → dietary restrictions → first weekly plan. No tutorial longer than 3 screens. 'Start free trial' on every page until they subscribe.
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Suggest small steps I can test right away. Explain what changed in plain English. Flag anything that needs a real developer later. I deploy on Vercel — keep setup instructions copy-pasteable.
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