Solo founder shipping Northstar - a lightweight CRM for early-stage B2B SaaS. Building v1 in Cursor myself. Prefer plain English steps I can ship the same day.

Perplexity scan: HubSpot is too heavy, Affinity is deal-desk priced, Attio wins on design. Gap - none feel built for a 2-person founding team that lives in Slack + Claude.

Claude drafts: 'Your pipeline, without the CRM tax' vs 'Ship deals, not dashboards.' Sharp, founder-to-founder. Subhead under 12 words. No enterprise jargon.

ChatGPT ICP: technical founder, pre-seed to Series A, 1-5 people, closing first 10 customers themselves. Pays $29/mo if it replaces a messy Notion + spreadsheet stack.

Grok scan of startup threads: biggest pain is re-explaining product context to every AI tool and teammate. CRM busywork is secondary. Northstar should feel like shared memory, not another form.

Cursor task: 14-day trial → $29/mo or $249/yr. One Checkout link, no custom billing portal yet. Explain each file in plain English. Stay on Vercel + copy-paste env vars.

Claude: direct, calm, a little dry humor - like a co-founder who ships. Never say synergy or leverage. Use 'you' not 'users.' Respect that founders are tired.

Perplexity sources: early-stage CRMs sit at $20-49/seat; founders hate seat math. Price Northstar at $29/mo flat for the founding team with a clear 'context that compounds' promise.